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Daily Dashboard | Google holds firm on dissolving third-party cookies Related reading: Notes from the IAPP, April 9, 2021


There have been snippets of information regarding Google's post-third-party cookie plans as the company moves closer to its 2022 deadline to abandon the advertising-tracking mechanism. A clearer picture of the path forward came Wednesday as Google announced the end of third-party cookies remains on schedule and that it does not intend to produce a cross-site tracking alternative while shifting to a privacy-focused first-party data model. IAPP Staff Writer Joe Duball has more on and reactions to the announcement.
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