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Asia Pacific Dashboard Digest | Google holds firm on dissolving third-party cookies Related reading: A view from Brussels: EDPS sends signal on data transfers 

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There have been snippets of information regarding Google's post-third-party cookie plans as the company moves closer to its 2022 deadline to abandon the advertising-tracking mechanism. A clearer picture of the path forward came Wednesday as Google announced the end of third-party cookies remains on schedule and that it does not intend to produce a cross-site tracking alternative while shifting to a privacy-focused first-party data model. IAPP Staff Writer Joe Duball has more, including reactions to the announcement.
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The latest on the shift away from cookies

  • In an effort to phase out its use of cookies, advertising platform Xandr will enable "agnostic interoperability" for identifiers, MediaPost reports.
  • MediaPost also reports LiveIntent's nonID platform will integrate with MediaMath Source to help publishers send targeted ads without using cookies.
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