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Daily Dashboard | Google Changes User Consent Policy To Comply With Cookie Reg Related reading: A guide to operationalizing privacy by design

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Google has announced a change to its user consent policy, which will affect website publishers using Google products and services including Google AdSense, DoubleClick for Publishers and DoubleClick Ad Exchange, TechCrunch reports. Google says that under the new policy, publishers will have to obtain EU end-users’ consent before storing or accessing their data. The change is in direct response to the EU’s cookie compliance regulation, the report states, and follows Google’s CookieChoices website, launched earlier this month. The site was launched to help digital publishers obtain tools and access other resources in their endeavor to gain user consent.
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  • comment Richard • Jul 31, 2015
    Declaration:  I represent one of the vendors Google has chosen to list on the Cookie Choices site.  Of course that means I welcome the move from Google in helping to highlight publishers responsibilities when it comes to their choices about the technology they place on their sites.
    
    In our experience, there is still a lot of confusion about what consent means, and particularly 'implied consent' I think.  That being said there does seem to be a genuine shift in the market to give visitors more choice.  increasing numbers of publishers are moving from a 'we uses cookies, get over it' approach, to one where visitors are given control options directly onsite.