Google has announced a change to its user consent policy, which will affect website publishers using Google products and services including Google AdSense, DoubleClick for Publishers and DoubleClick Ad Exchange, TechCrunch reports. Google says that under the new policy, publishers will have to obtain EU end-users’ consent before storing or accessing their data. The change is in direct response to the EU’s cookie compliance regulation, the report states, and follows Google’s CookieChoices website, launched earlier this month. The site was launched to help digital publishers obtain tools and access other resources in their endeavor to gain user consent.
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