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Daily Dashboard | Google, Apple privacy changes force adtech rethink Related reading: Notes from the IAPP, April 9, 2021




The advertising technology space is being dealt a tough hand with Google’s move away from third-party cookies and Apple’s iOS 14 updates that focus on ad-tracking transparency. More challenging is that companies are left to largely fend for themselves in responding to these shifts toward greater consumer privacy and transparency. IAPP Staff Writer Joe Duball spoke with adtech professionals about the changes they’re faced with and what’s being done to keep pace with them.
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