Research company Gartner reports 80% of marketers who have invested in personalized ads will stop by 2025 due to a lack of return on investment, declining consumer trust and difficulties of customer data management. “Personal data has long been the fuel that fires marketing at every stage of the customer journey, and the drive to find new forms of fuel and devise new ways to leverage them seems to be boundless,” Gartner for Marketers Senior Director Analyst Charles Golvin said. “However, this quest has failed to meet marketers’ ambitions and, in some cases, has backfired, as consumers both directly and indirectly reject brands’ overtures.”
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