The Federal Trade Commission held a seminar to discuss privacy concerns surrounding smart TVs, MediaPost reports. Panelists discussed a variety of topics, such as consumer attitudes toward smart TVs, and whether industry self-regulation can properly address privacy concerns with connected devices. "It matters whether consumers think of their smart TV as a PC or a television," said Director of the FTC’s Bureau of Consumer Protection Jessica Rich. “From the moment we bought our first personal computer, there was data collection and data-driven advertising. By contrast, the television industry did not evolve with data collection as a critical component." Some panelists are skeptical of industry self-regulation. "Self-regulation in the privacy space has been an abject failure” said University of California, Berkeley’s Serge Egelman. "I'm not saying we need new regulations to regulate how data is shared. But we do need to do much better in terms of disclosure."
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