TOTAL: {[ getCartTotalCost() | currencyFilter ]} Update cart for total shopping_basket Checkout

Daily Dashboard | FTC Details Privacy “Trade-Offs” in Retail Tracking Related reading: Notes from the IAPP, Sept. 18, 2020

rss_feed

""

In a new blog post, U.S. Federal Trade Commission (FTC) Chief Technologist Ashkan Soltani shares a deep-dive into the emerging retail tracking landscape. “In light of the Commission’s proposed settlement with Nomi and the ongoing public debate,” Soltani writes, “I thought it would be worthwhile to describe how different retail tracking technologies work, and in my opinion, the specific trade-offs of each approach.” In addition to an overview of the landscape, Soltani provides an in-depth look at the various identifiers used, as well as how notice and choice are being offered. “Given the variety of approaches,” he adds, “there are a number of things that industry could do to alleviate the privacy concerns and address some of the gaps in consumer awareness.”
Full Story

Comments

If you want to comment on this post, you need to login.