MediaPost reports the U.S. Federal Trade Commission may consider less stringent rules related to children's privacy. FTC Consumer Protection Bureau Director Andrew Smith said changes could be made that would allow YouTube to collect user data from those watching children's content. "We have heard that the inability to engage in interest-based advertising on YouTube is going to hurt content creators," Smith said at the National Advertising Division's annual conference, adding that YouTube's business may be at risk if it is unable to monetize its content. Smith believes changes to the rules could come at the FTC's workshop on potential revisions to the Children's Online Privacy Protection Act Oct. 7.
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