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Daily Dashboard | FTC Announces New Workshop on Lead Generation Related reading: OMB to issue government-wide AI risk mitigation directive

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On Wednesday, the Federal Trade Commission (FTC) announced it will host a new workshop on the increased use of lead generation across industries, including those in consumer lending and education. The FTC explained that lead generators “identify or cultivate consumer interest in a product or service, and sell the consumer ‘lead’ information to third parties.” In so doing, consumer leads often “contain sensitive personal and financial information” that travels through several businesses before reaching its final destination. The October 30 workshop will bring together representatives from industry, consumer advocacy and government to explore how lead generation works, what types may be unlawful, best practices and how consumers can avoid bad actors.
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