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Daily Dashboard | FTC announces it will not change CAN-SPAM Rule Related reading: Notes from the IAPP Editorial Director, Aug. 16, 2019




The U.S. Federal Trade Commission announced it will not make any changes to the CAN-SPAM Rule after it conducted its first review of the law. The agency sought public comments on CAN-SPAM in June 2017 to determine whether it was needed, as well as the costs and benefits of the rule. CAN-SPAM requires commercial emails to have accurate headers and subject lines, identify itself as an advertisement, and give users the ability to opt out of future messages. The FTC received 92 comments on CAN-SPAM, with the majority in favor of keeping the rule with no alterations.
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