AdAge reports on privacy frameworks in regions around the globe—particularly in Latin America and India. Nations including Chile and Brazil are currently exploring new data protection rules, similar to that of the EU, which consider privacy as a human right. India is also grappling with emerging privacy issues, even though culturally, “Your expectation of privacy is nil,” one expert said, adding, “The Indian outsourcing industry needs to instill a sense of confidence … in how it respects U.S. and EU data.” VP of Privacy Certified at the Entertainment Software Rating Board Dana Fraser said when navigating global privacy rules, “We have to figure out what’s the highest bar we have to uphold … It can actually impact your rollout dates for an app.” Several privacy experts agreed, however, that enforcement is a hurdle outside the U.S. “I think it is true that the U.S. enforces more than anyone else,” Covington & Burling’s Matthew DelNero said.
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