The Future of Privacy Forum (FPF) has released a whitepaper that focuses on the reputational, trust and privacy challenges users and providers face on management and accuracy of shared information. User Reputation: Building Trust and Addressing Privacy Issues in the Sharing Economy considers how reputation-building and trust are frequently essential assets to a successful peer-to-peer exchange and looks at issues surrounding identity, anonymity and the role of social network integration. Services like Uber, Airbnb and Etsy rely on online and mobile platforms and peer-to-peer sharing of reputational information, including reviews and recommendations. “If consumer access to services is dependent on ratings and reviews, consumers need transparency into how these systems work,” said the FPF’s Jules Polonetsky, CIPP/US.
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