In addition to meetings on Big Data and privacy, the White House is seeking public feedback through a survey. While the “Marketing Research Association (MRA) is pleased that the White House grasps some of the value of survey, opinion and marketing research based on their launch of this online survey effort,” writes the MRA’s Howard Fienberg, the design of the poll has raised concerns. “Questions about feelings toward data collection, etc., are devoid of context,” he writes in this latest Privacy Perspectives post. “Purpose matters.”
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