A U.S. federal judge ruled a lawsuit claiming entertainment companies and mobile advertising technology companies violated children’s privacy by harvesting their data for ad targeting can move forward, MediaPost reports. The lawsuit is based on three lawsuits filed by parents who allege companies collected their children’s identifiers and data used for device fingerprinting while their children played gaming apps. Kiloo, Disney and Viacom, developers of the apps, pushed back claiming that tracking people via device identifiers does not warrant a federal lawsuit. U.S. District Court Judge James Donato disagreed and wrote, “Current privacy expectations are developing, to say the least, with respect to a key issue raised in these cases — whether the data subject owns and controls his or her personal information, and whether a commercial entity that secretly harvests it commits a highly offensive or egregious act.”
Full Story