The Federal Communications Commission will not extend a public comment period as requested by the ad industry, MediaPost reports. The Association of National Advertisers had asked the agency for an additional 60 days. “An extension is not warranted in this instance,” wrote FCC Wireline Competition Bureau Chief Matthew DelNero. “A timely resolution of this proceeding will be beneficial for both consumers and industry alike, providing clarity and certainty going forward, and as such, an extension of the comment deadline is not in the public interest.” Privacy advocates have said the extension was unnecessary. The FCC agreed, noting, “The Commission put interested parties on notice more than a year ago that it would address broadband privacy issues through a separate proceeding.”
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