The Federal Communications Commission is expected to vote Thursday on rules that would allow TV stations to start using user-tracking technology on a voluntary basis, The Washington Post reports. Next Gen TV allows broadcasters to collect data about users' viewing habits and develop tailored targeted advertising, similar to current practices with internet media companies such as Google and Facebook. In a statement, the FCC said Thursday’s vote would, "approv[e] a technical standard for one-way transmissions from broadcasters to viewers," adding that future abilities of broadcasters would be governed by the Federal Trade Commission’s guidelines on privacy. Consumer advocates are concerned the new proposal will violate user privacy. (Registration may be required to access this story.) 
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