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Daily Dashboard | Facebook's pivot to privacy won't change business model Related reading: Notes from the IAPP, May 24, 2019




An article for AdExchanger argued that despite Facebook’s recent blog post committing the company to a “privacy-focused” future, the announcement won't amount to much change for the company’s business model. Fatemeh Khatibloo, CIPM, a principal analyst at market research company Forrester, points out that while CEO Mark Zuckerberg spoke about the importance of privacy in the post, “it said nothing about a business model that is dependent on data collection for ad serving [and] it said nothing about whether Facebook would let people opt out of data collection for ad serving.”
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