Facebook has rolled out cross-device ad reporting to allow marketers to see how people are moving among devices, mobile apps and the web, MediaPost reports. For example, advertisers can see the number of customers who clicked on an iPhone ad but then later used a desktop. The reporting “relies on data from Facebook’s conversion pixel, a piece of tracking code used in conjunction with the social network’s software development kit, to get reports on which device someone saw an ad and eventually converted,” the report states. A recent analysis found that “among people who viewed a mobile Facebook ad in the U.S., nearly a third eventually clicked on the same ad on the desktop within 28 days.”
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