In an attempt to grow its online ad network, Facebook will display ads to consumers who do not have accounts with the social media network, The Verge reports. Facebook plans to reach nonmembers through cookies, “like” buttons, and plug-ins on third-party sites, according to The Wall Street Journal. While Facebook says its new method will better serve relevant ads to nonusers, European regulators have cited privacy concerns in their criticism of the practices. Facebook feels they are in a great position to target nonmembers through the large amounts of data it holds on current users. "Because we have a core audience of over a billion people [on Facebook] who we do understand, we have a greater opportunity than other companies using the same type of mechanism," said VP of Facebook’s Ad and Business Platform Andrew Bosworth to the Journal.
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