After Admiral Insurance announced it would analyze U.K. Facebook accounts to determine which potential car owners would be awarded discounts, the social network has blocked the process, Engadget reports. Admiral planned to use its “firstcarquote” initiative to reward drivers whose Facebook profiles did not appear overconfident, or used certain words such as “always” or “never.” Facebook stopped the process from going forward. “We have clear guidelines that prevent information being obtained from Facebook from being used to make decisions about eligibility,” said a Facebook representative. "We have made sure anyone using this app is protected by our guidelines and that no Facebook user data is used to assess their eligibility. Facebook accounts will only be used for login and verification purposes. Our understanding is that Admiral will then ask users who sign up to answer questions which will be used to assess their eligibility." Meanwhile, RSA chief executive Stephen Hester weighed in, saying that if companies have user consent for data use, they should analyze it, the Evening Standard reports.
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