As part of an update to the user-permission process in the European Union, Facebook is reintroducing its facial-recognition system, The New York Times reports. When the company’s facial-recognition system was first introduced six years ago, it was met with questions from regulators and ultimately deactivated. Now, Facebook claims the technology can help protect user identity by thwarting against impersonation. Critics argue that even if a user opts out of the service, the company still scans every photo. Viviane Reding, the former justice commissioner of the European Commission, said, “Facebook is somehow threatening me that, if I do not buy into face recognition, I will be in danger,” and added that this approach “goes completely against the European law because it tries to manipulate consent.”
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