Facebook launched a new transparency tool earlier this week that tells users why particular ads appear in their newsfeed, BuzzFeed News reports. The new feature, "Why Am I Seeing This Ad?" also tells users how the ad is linked to an ad agency or data broker and how to opt out of ad campaigns ran by third parties. “I think it is a good evolution of our transparency tools, and what we’re doing is listening to people’s feedback,” Facebook Director of Product Management Rob Leathern said. The tool will be rolled out to all users soon.
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