The Wall Street Journal assembled executives from five different companies to ask for their input on how new privacy laws will impact online advertising. Publicis Groupe Chief Growth Officer Rishad Tobaccowala believes tech giants, like Facebook, Amazon and Google, will end up being affected most by regulation as "marketers will continue to join forces with each other to pool their first-party data [collected directly from their own customers] to reach people in order to reduce their reliance on platforms, which are taking ownership of their [marketers’] customers." Nielsen Holdings CEO David Kenny views regulation as more of a public desire than a government mandate, saying that "regulation is about empowering people to control their data and control how it is used. A lot of the regulations declared what is going to happen but not necessarily how." (Registration may be required to access this story.)
If you want to comment on this post, you need to login.