European Parliament’s Internal Market and Consumer Protection Committee may tighten political advertising regulations to reduce election interference and improve transparency, Forbes reports. An IMCO proposal allows advertisers to only use personal data expressly given to them for political advertising purposes. This would ban “microtargeting” voters “on the basis of their gender, race, sexual orientation, or other individual characteristics,” as well as the use of children’s data entirely. Rules to make the financial backers of candidates more transparent are also included in the proposal.
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