Ethyca, a startup focused on helping companies comply with the EU General Data Protection Regulation, announced a $4.2 million investment led by IA Ventures and Founder Collective, TechCrunch reports. Ethyca’s software allows companies to discover sensitive data and then provide tools for users to see, edit or delete their data from the system. Co-founder Cillian Kieran said Ethyca tackles compliance by “managing privacy by design at the infrastructure level.” He also noted, “I think the investment represents the growing awareness fundamentally from both with the investor community, and also in the tech world, that data privacy as a regulatory constraint is real and will compound itself.”
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