Advertising company Adzerk, whose clients include Reddit, Stackexchange and Bittorrent, pledged to both respect user do-not-track requests and not have their ads “blocked by the major ad-blocking software,” BoingBoing reports. “Blocking interfaces in browsers and operating systems are not only necessary for user freedom, security and privacy, but they are actually beginning to produce genuine improvements in the practices of the advertising industry,” said the Electronic Frontier Foundation’s Peter Eckersley and Alan Toner in a statement. “Apple should be congratulated for helping to make this happen, and those who are fearful about the future of the advertising-funded web should join us, Adzerk and other companies in helping to ensure that there are fewer reasons for users to need to block ads in the first place.”
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