Privacy and data protection issues do not present themselves in any particular order, so when starting out as a data protection officer, one has to be able to address the most pressing privacy issues “on the fly” while simultaneously moving methodically through a GDPR-readiness program. For the IAPP, the most common method of communicating with members, potential members, Daily Dashboard subscribers, product and service consumers — everyone — is via email. Consequently, one of our most pressing privacy issues is ensuring that we respect people’s email preferences and comply with anti-spam laws. This post for the DPO Confessional from IAPP DPO Rita Heimes, CIPP/US, CIPM, walks through the somewhat perplexing issue of email marketing. It turns out building a system that manages an individual user’s email communication preferences — consistent with a variety of privacy regulations and best practices — requires excellent internal teamwork and a fair amount of technical duct tape.
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