As the IAPP DPO Rita Heimes, CIPP/E, CIPP/US, CIPM, writes for DPO Confessional, it's as important to consider local and regional customs and expectations as much as what the letter of the law requires. This has been especially true as she considers IAPP marketing to its increasingly global pool of members and potential members. Through a deep dive into the EU General Data Protection Regulation's legal bases for processing, she has come to understand that it's vital to think globally, but market locally.
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