The Direct Marketing Association (DMA) believes a new bill introduced by Sens. Jay Rockefeller (D-WV) and Ed Markey (D-MA) would create a security headache for companies that collect and share consumer data, AdAge reports. DMA Senior VP of Government Affairs Peggy Hudson said, “Imposing an access-and-correction regime on marketing data is not necessary to protect consumer privacy, and doing so would make it harder for companies to keep data secure at a time when consumers are more concerned about identity theft than ever before.” Rockefeller has called the data broker sector a “booming shadow industry” and recently said, “Consumers deserve to know what information about their personal lives is being collected and sold to marketers by data brokers.”
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