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Daily Dashboard | Data privacy, loyalty programs more popular with consumers than 'creepy' marketing tactics Related reading: Potential friction between free speech and youth privacy laws



Data privacy, protection of personal data when shared with a company, contests, loyalty programs and email marketing are most popular with consumers, Forbes reports. The 2022 Digital Consumer Trends Index from Econsultancy and relationship-marketing platform Cheetah Digital asked more than 5,400 people in six countries their marketing tactics preferences. So-called “creepy” tactics, like location-based and retargeted advertisements, were not popular with consumers, and popular online marketing tactics, including social media ads, banner ads and texts, lagged behind email marketing.
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