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Daily Dashboard | Data privacy concerns grow as digital ad spending aimed at children rises Related reading: Notes from the IAPP Publications Editor, June 22, 2018


A PwC report states the global market for digital advertising aimed at children will reach $1.2 billion by 2019, Kidscreen reports. As digital advertising toward children continues to grow, demand for compliant digital media technology also rises, especially as companies seek to comply with the EU General Data Protection Regulation and the U.S. Children’s Online Privacy Protection Act. PwC expects platforms and technology designed to enhance data privacy when targeting children will continue to evolve, estimating 10 to 20 percent of digital ad spend related to children will be on “compliant programmatic advertising” by 2019.
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