Marketing magazine makes the case that in an age of relentless, large-scale data hacks and consumer reticence to share their personal data, marketers have an opportunity. “It is an area ripe for innovation and disruption,” the report states. Some brands are emphasizing their commitment to data security as a marketing tool, a strategy for “regaining loyalty among an increasingly promiscuous consumer cohort.” Marketers have a responsibility to create experiences for consumers that feel communicative, transparent and straightforward, the report states.
Full Story