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Daily Dashboard | Data clean rooms bring perceived privacy gap Related reading: A view from DC: A recap of the TikTok hearing



Personal data collection and user tracking are mainstays in advertising and retail business models, but utilizing both with regulatory compliance and user trust is more and more daunting. Data clean rooms, with their first-party data sharing capabilities, are the latest attempts at compliant, friendly solutions. But some privacy and security professionals are not yet sold on the privacy claims. IAPP Staff Writer Joe Duball discusses where pitfalls appear with professionals.
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