Data brokers. It seems these days they’ve earned a reputation as the invisible enemy, something akin to airborne illnesses. We can’t see them; we don’t know what they look like or where they lurk, but we don’t want them to catch us. That’s all we know. Data brokering has become so pervasive and some of its practitioners so allegedly nefarious that it’s been the subject of several inquiries by politicians and regulators. But not all data brokers are selling your DNA profile on the black market, and there are ways data brokers can operate ethically and in ways consumers would be comfortable with. That was the message from yesterday’s panel session, “Data Brokers Demystified.”
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