The Digital Advertising Alliance (DAA) yesterday released creative specs on how the DAA’s blue triangle ad marker should be displayed on mobile ads, Adweek reports. The triangle acts as the visual prompt allowing consumers to opt out of behavioral ads if they so choose. The industry has been working to get the program operational since last summer, and the creative specs are the most recent milestone in the effort to give consumers a consistent experience with opt-outs. “We have to get to a place where consumer recognition and acceptance grows, and we can’t get there if advertisers are using different permutations of this,” said the DAA’s Lou Mastria.
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