The Digital Advertising Alliance (DAA) has launched two new tools to help consumers locate and opt out of behavioral advertising. “AppChoices” and “DAA Consumer Choice Page for Mobile Web” intend to increase transparency and choice for online users. The DAA is offering AppChoices on Google Play, the Apple App Store and the Amazon Store. “Our new mobile choice tools deliver the same reliable, independently enforced, privacy-control experience where consumers and brands engage, both across the Internet and on the go,” said DAA Executive Director Lou Mastria, CIPP/US.
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