The Digital Advertising Alliance (DAA) has launched an update to its mobile app designed for Spanish speakers seeking transparency and choice in mobile advertising, called “AppChoices en Español.” DAA Executive Director Lou Mastria, CIPP/US, said, “The United States is the second largest Spanish-speaking country in the world, and we want to be sure that Spanish speakers have the same access to the DAA’s tools as English speakers … AppChoices is the first cross-industry self-regulatory tool to address the twin issues of transparency and consumer control in mobile apps, and we are proud to build on that legacy of proactive privacy tools providing the same level of transparency and consumer control in Spanish for U.S. audiences.”
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