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The Digital Advertising Alliance (DAA) is calling on web standards group the World Wide Web Consortium (W3C) to stop its Do-Not-Track initiative, MediaPost News reports. “By wading into this public-policy matter, the W3C not only duplicates efforts undertaken by legitimate policy-makers but also strays far beyond its expertise and mission,” DAA Executive Director Lou Mastria, CIPP/US, wrote to the W3C on Wednesday, adding the DAA wants the W3C “to abandon this effort and to return to its mission of developing consensus around specifications for web technologies.” Turn General Counsel and CPO Max Ochoa, CIPP/US, said the proposed “tracking” definition will result in “a dramatic concentration of market power in the hands of first parties that … are historically poor stewards of privacy.”
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