The Digital Advertising Alliance has announced its enforcement timeline regarding new transparency rules for political advertisers. The guidelines, along with the use of the "Political Ad" icon, will go into effect Nov. 1, and compliance enforcement will begin Jan. 1, 2020. The Advertising Self-Regulatory Council of the Council of Better Business Bureaus and the Association of National Advertisers will lead the enforcement program. “Transparency and accountability are two of the foundational principles of our democracy, and the advertising industry is committed to giving voters simple access to the information they need about express advocacy political ads,” DAA Executive Director Lou Mastria said. “The responsible digital advertising industry has a vested interest in making digital advertising more transparent, and the Political Ad Icon program redoubles our commitment to this critical goal.”
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