The internet has undergone rapid changes in the last decade and remains on pace to continue changing in the years ahead, particularly as new specifications like HTTP/2 and HTML5 are implemented. But what effect will these new specifications have on user privacy? As more users connect to the internet with multiple devices throughout an average day, the advertising industry aims to continue to personalize ads across devices. For Peter Cranstone, the implementation of HTTP/2 and HTML5 will improve the industry's ability to provide targeted ads. In this post for Privacy Tech, Cranstone argues that, while they will help provide more personalized ads, these new specifications will hurt user privacy and primarily benefit the larger, more well-established tech companies. 
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