European law may make Facebook’s attempts to disable use of ad blockers illegal, The Daily Dot reports. Article 5(3) of the European ePrivacy Directive mandates companies gain consent from users before storing or accessing data on their devices, as with cookies and oftentimes “ad blocking detectors,” the report states. The U.K.’s Information Commissioner’s Office found the issue a cut-and-dry one, issuing a statement in favor of user consent. Not everyone agrees. “[In] all of the above cases, there does not need to be a file installed on the user’s system, nor any scan of the user’s device,” therefore invalidating the need for consent, said Paul Lanois, CIPM, CIPP/C, CIPP/E, CIPP/US, CIPT.
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