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Consumers are now more concerned about privacy in the use of their mobile phones and apps than they are about screen size, brand, weight or camera resolution. That’s according to TRUSTe’s 2013 Consumer Data Privacy Study, which polled more than 700 U.S. smartphone users. Only a phone’s battery life topped privacy when users’ prioritized their concerns. In this exclusive for The Privacy Advisor, TRUSTe’s Dave Deasy discusses the survey’s findings and the potential implications for businesses.
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