Consumer Reports and the Omidyar Network released a report on the changing consumer attitude toward privacy over the years and privacy's overall market impact. The report looks at how early internet users viewed privacy in 1995 and compared it to online patrons today. Consumer Reports polled 5,085 U.S. adult citizens earlier this year, finding 62% of smart device owners are concerned about the potential loss of privacy when purchasing a product, and 96% said companies need to do more to protect the privacy of their customers.
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