Associations Now reports on how virtual conferences could go about balancing sponsor interests and attendees' data privacy. Among the suggested options to put attendees at ease are explicitly disclosing privacy policies, demonstrating knowledge of privacy regulations, and focusing on transparency rather than personalization. "Knowing what type of data the platform can collect, what reports it can help generate, but also that the data is held in a secure and compliant environment is of paramount importance," DAHLIA+ Digital Marketing Consultant Shawn Cheng said.
Full Story