OneTrust launched what it's calling the Universal Consent and Preference Management service, a new solution designed to help organizations comply with the upcoming EU General Data Protection Regulation, MediaPost reports. OneTrust CEO Kabir Barday, CIPP/E, CIPP/US, CIPM, CIPT, FIP, said, "Establishing and documenting the validity of consent is among the most widely discussed topics for marketers ahead of the impending overhaul of EU privacy laws." The service is intended to be integrated into all consent collection points and aims to provide consumers with greater visibility and control while also centralizing records for document compliance. Barday added that the company has plans to develop additional features once "more guidance becomes available." Editor's Note: The IAPP recently released its 2018 Privacy Tech Vendor Report.
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