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Daily Dashboard | Comscore to launch cookie-free audience targeting tool Related reading: Notes from the IAPP, Jan. 15, 2020

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MediaPost reports Comscore plans to launch a cookie-free audience targeting tool in the first quarter of 2021. The Predictive Audiences solution uses "privacy-friendly" contextual signals to target audiences based on their ages, genders, TV viewing habits and consumer behaviors, which includes automotive purchase and location data, as well as non-Fair Credit Reporting Act financial information.
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