Privacy advocate Simon Davies has filed complaints with 14 European data protection authorities stating that Google’s new terms of service violate European data protection law, reports PCWorld. The main issue involves changes to the “shared endorsements” feature, which allows Google+ users’ names and photos to be used in advertising for products they follow on the service. “The general position is that the ground rules shouldn’t be changed halfway through the match. Google acquired the data under one condition, and I’m asserting that it cannot change the purpose of that data after the fact,” Davies said. Davies’ other challenges target the feature’s opt-out mechanism and changes in the way users are required to interact with YouTube.
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