Cambridge Analytica CEO Alexander Nix claims that the company can “determine the personality of every single adult in the United States of America,” and The Washington Post reports that the Trump campaign is paying "millions of dollars" for the company's assistance. "The firm says it can predict how most people will vote by using up to 5,000 pieces of data about every American adult, combined with the result of hundreds of thousands of personality and behavioral surveys, to identify millions of voters who are most open to being persuaded to support Trump," the report states. Some are critical that the company can do that successfully. Yale University's Eitan Hersh, author of “Hacking the Electorate,” argues that Cambridge Analytica's claims are “basically impossible ... You can do better randomly guessing.”
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