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Daily Dashboard | Company develops first-party data marketing solution Related reading: Meta formally pitches EU regulators on ad-free services




In preparation for an advertising technology world without cookies, brands are seeking to develop more first-party data that is compliant with privacy standards, Digiday reports. FullThrottle Technologies’ application programming interface Audience Flume “latches onto the browser cache of a client’s website” and builds a “household profile” of users. Companies can use this data “to create audiences and establish downstream processes on top of an open addressability framework.”
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