PreShow, a new company from MoviePass, is focused on changing the cost of a movie ticket to a biometric exchange, CNET reports. As a Kickstarter campaign shows, the company is developing an app that would allow moviegoers to earn free passes after watching a 15- to 20-minute advertisement. Relying on a phone’s existing facial-recognition technology, the app would verify the user watched the ad attentively. The company has said it will not share personally identifiable information with third parties and will not record users but will provide aggregated and anonymized data with advertising partners.
Full Story
Comments
If you want to comment on this post, you need to login.